Road Ethic Reformation Programme
Malaysian roads have been ranked as the 17th most dangerous roads in the world in 2014. The common causes of road accidents are reckless, irresponsible and distracted drivers. Many road safety campaigns have been launched since by the government and corporations in order to tackle the issue. However, road accidents and fatality rate is still high despite the efforts of the government and corporations. This is mostly due to the lack of understanding of road offenders and wrong approaches taken by advertisers.
This campaign is created by me, Wayne Woo & my partner, Chuin Yih in IACT College.
This campaign is created by me, Wayne Woo & my partner, Chuin Yih in IACT College.
Dyslexia
1 in every 10 individuals has dyslexia. In Malaysia, most people have misconception about dyslexia,
which is the reason that inspired us to do this creative campaign.
This campaign is created by me, Wayne Woo & my partner, Jing Wen in IACT College.
which is the reason that inspired us to do this creative campaign.
This campaign is created by me, Wayne Woo & my partner, Jing Wen in IACT College.
Youth Bankruptcy
Approximately 25,000 Malaysians under the age of 35 were declared bankrupt from year 2010 to mid of year 2015. The rise of bankruptcy among young Malaysians has become a major concerned. This issue had inspired us to develope a campaign that can be measured s potentially influential and effectively reach the targets.
This campaign is created by me, Wayne Woo & my partner, Jing Wen in IACT College.
This campaign is created by me, Wayne Woo & my partner, Jing Wen in IACT College.